09 Apr E-commerce Fake News: The ‘Only 10%’ Fallacy

Source: Forbes

While the "retail apocalypse" narrative is nonsense, a more dangerous story line is emerging. Some brands are defending their lack of transformative urgency by holding on to the story that "e-commerce is only 10% of all retail." While true on average, it tell us nothing about how retailers must act.Original Article
Forbes.com