17 Apr The West Elm Hotel will now land in Brush Park
Source: Curbed Detroit
Coming in 2020
In September 2016, the home furnishings brand West Elm announced that they’d be opening new hotels around the country, including one in Detroit. This is still true, but the timeline and location has now changed. The new development will now be led by The Roxbury Group; it’s slated to break ground in 2019 with a completion date of 2020.
The hotel will be built along Woodward Avenue in Brush Park, between the stalled SOMA development and the Bonstelle Theatre, which Wayne State recently announced will be decommissioned. The Roxbury Group could incorporate the Bonstelle into the development. According to the release, the Bonstelle, originally completed as a temple in 1903, has been a theatre since 1925, mainly for Wayne State’s theatre program.
Few details are available for the hotel right now, but it would be about 15,000 square feet, and could serve as an anchor for the SOMA development. Birmingham-based Professional Property Management Company of Michigan owns the blocks surrounding the future hotel, and according to a release, a major mixed-use development is in the works.
David Bowd, principal of West Elm Hotels, alludes to a “West Elm Academy” that will be offered at the hotel—a 10-week, 25-hour course in hospitality.
The Roxbury Group was also behind the stunning renovation of the David Whitney Building into the Aloft Hotel. Currently, they’re working on the transformation of the Metropolitan Building into the Element Hotel by Westin, along with a hotel project in Lexington, Michigan.
Any ideas of what will happen with that land originally announced for the hotel at the corner of Cass and Canfield? If you hear anything, let us know on the tip line.